Our Research and Planning teams can help you see what's currently being said about your brand across social media channels, then develop a strategy to increase the number and depth of positive conversations.

Whether it's a social media optimization campaign across existing networks, a new destination, or both. We devise and detail every aspect of the project, from content and communication, to moderation and management.

This will drive traffic from a variety of online sources and boost your natural search rankings. We work with brands to establish, monitor and seed their presence in social channels. This ranges from updating content for a brand-led Facebook group, to identifying key netizens and working with them to help build peer advocacy.

This is the ideal solution, a social network-virtual world combo where people could use all the familiar social networking tools to meet, chat, form and join groups, upload content, then continue the conversation while sitting in a hot-tub listening to Norah Jones.

For some brands, the right move might be to maximise the impact of your brand messages on existing social networks. For others, the brief might warrant the development of a branded destination to give your community a home. It might be neither. Or both. We have experienced teams who can produce all outputs in-house.

We just want you in front of your audience wherever they are - on social networks, blogs, video and photo sharing communities. And since they are out and about most of the time, it becomes important that we go hand in hand with them! This will drive traffic from a variety of online sources and boost your natural search rankings.

For some brands, especially those targeted at youth audiences, the correct strategy might be to develop an immersive experience for consumers, with lots of interactive content - a virtual world. We can also work with you to build a business plan to highlight revenue streams and indicate how soon you can expect a return on your investment..

The beauty, of course, is that all things digital are eminently measurable. So when it comes to social media, whether the activity is on existing channels, or one we create for you, stats are collected and insight provided to put the performance in context against competitors and industry averages. Learnings are then collated and formally reviewed to refine future strategy.

So now we know we said we provide everything in-house. Well, we almost do. When it comes to community management & moderation, you need experts, and lots of experts! So we lean on our netizens at the Social Kitchen. Nice people and very good at what they do, especially when they aren't in the kitchen!